PurpleCowEmporium Update

PurpleCowEmporium Update

So here’s what’s been happening lately at https://purplecowemporium.com/  the website that my brother, David the Great, and I have been busy building.  There’s just sooooo much to learn it’s incredible. We are extremely persistent though and are dedicated to the improving the shop one day at a time.  Some days we accomplish a great deal and other days, meh.  But either way we still manage do something daily.


Lately I’ve been learning about SEO.  SEO or Search Engine Optimization is the name given to any activity that endeavors to improve search engine rankings. In search results Google™ displays links to pages it considers relevant. This is mostly measured by analyzing the number and quality of links from other web pages. So the more you improve the SEO for your website the higher it will rank in Google searches. The higher your website ranks in Google searches the more easily your website can be found by potential customers, or blog visitors etc. Google search engines likes to see bulleted lists on E-Commerce websites so that’s what I’ve been working on this week. Here’s an example of one of our products with the description changed from the original paragraph style to bullets: https://purplecowemporium.com/collections/pet-emporium/products/dog-collar-with-multi-colored-flowers


Web browsers cannot read an image so in order to improve the SEO you have to add name tags to the images on your website. The name tag is a written description of the image.  If you do not have a description of the image then web browsers just ignore your image.  If you add alt tags to your images it will improve your SEO and make it easier for people with visual impairments to understand what is on their computer screen. It’s fairly easy to add alt tags to your images although it is time consuming when you have an E-Commerce website that already has a thousand images on it.  Our https://purplecowemporium.com/ website is hosted on Shopify and adding alt tags to images on our theme is very simple.  All you need to do is hover your mouse over the image and options will appear. One of these options is ‘edit’.  Click on edit and a window pops up for you to add the description of the image. For SEO purposes the description of the image should include the same name as in the Title of the item. You can include variations such as colors or sizes.  You could also include the price although if you decide to change the price of your product then you would have to go back and EDIT ALL OF YOUR ALT TAGS.  Yikes!!!dog collar blue with flowers

For example, this is a picture of one of the products that we sell.  The Alt text that I used for this product was “dog collar with multi colored flowers”.  I could have added the colour of the dog collar and the price.

That’s what I’ve learned so far.  I’ll keep you updated as I continue on my E-Commerce learning experience.



You may have been wondering “Where the heck is Shelley?”  And wonder you may.  I have been extremely busy creating PurpleCowEmporium along with my brother Dave.

My brother, David, the Great, who you may remember from this post http://ladybug-lane.com/new-side-entry-stairs/  and I had a brilliant idea.  “Let’s start an online store”, we said.  “How hard can it be”, we said.  “It shouldn’t take long,” we said.


Great idea!  What shall we call it?  What kind of merchandise shall we sell?  What platform will we use to host the store? Where shall we find suppliers?  What kind of mark-up should we have in order to make a profit?  Where shall we advertise? How will we learn everything we need to know in order to start a successful E-Commerce store?

We brainstormed for a while and threw all manner of names into the store-naming hat.  I won’t bore you with the details but suffice it to say that EVERY NAME IS ALREADY TAKEN!!!  Then we hit upon PurpleCowEmporium and lo and behold PurpleCowEmporium was born.


So, to answer the question “how hard can it be?” it’s both easier and harder than we had imagined.  Every step of the way there have been victories, stumbling blocks, highest highs and lowest lows.  There are so many things that we don’t even know that we don’t know it can be a little overwhelming at times. We are determined to succeed, though, so we just carry on, muddling through, until we overcome the obstacles in our path one by one.   One of the major obstacles in our path to WORLD DOMINATION is that David, The Great lives on the West Coast and I live in the center of the country.  Trying to co-ordinate our schedules to work together in spite of the three hour time difference is difficult, to say the least.  But we are doing it even if it leads to some late nights and early mornings.


Are you kidding me?!?  It takes every second of the day! lol  Seriously though, when we aren’t actively working on the website we are thinking about it, reading about E-Commerce, taking courses about SEO (Search Engine Optomization), searching for products to sell, creating Facebook ads, bookkeeping, sharing Facebook posts, Pinning, Pinning and more Pinning and a myriad of other tasks all related to making www.purplecowemporium.com a success.

Through it all we are having a great time, learning A LOT, having fun, getting frustrated, working it out and creating something wonderful.