So here’s what’s been happening lately at https://purplecowemporium.com/ the website that my brother, David the Great, and I have been busy building. There’s just sooooo much to learn it’s incredible. We are extremely persistent though and are dedicated to the improving the shop one day at a time. Some days we accomplish a great deal and other days, meh. But either way we still manage do something daily.
Lately I’ve been learning about SEO. SEO or Search Engine Optimization is the name given to any activity that endeavors to improve search engine rankings. In search results Google™ displays links to pages it considers relevant. This is mostly measured by analyzing the number and quality of links from other web pages. So the more you improve the SEO for your website the higher it will rank in Google searches. The higher your website ranks in Google searches the more easily your website can be found by potential customers, or blog visitors etc. Google search engines likes to see bulleted lists on E-Commerce websites so that’s what I’ve been working on this week. Here’s an example of one of our products with the description changed from the original paragraph style to bullets: https://purplecowemporium.com/collections/pet-emporium/products/dog-collar-with-multi-colored-flowers
ALT TAGS FOR IMAGES
Web browsers cannot read an image so in order to improve the SEO you have to add name tags to the images on your website. The name tag is a written description of the image. If you do not have a description of the image then web browsers just ignore your image. If you add alt tags to your images it will improve your SEO and make it easier for people with visual impairments to understand what is on their computer screen. It’s fairly easy to add alt tags to your images although it is time consuming when you have an E-Commerce website that already has a thousand images on it. Our https://purplecowemporium.com/ website is hosted on Shopify and adding alt tags to images on our theme is very simple. All you need to do is hover your mouse over the image and options will appear. One of these options is ‘edit’. Click on edit and a window pops up for you to add the description of the image. For SEO purposes the description of the image should include the same name as in the Title of the item. You can include variations such as colors or sizes. You could also include the price although if you decide to change the price of your product then you would have to go back and EDIT ALL OF YOUR ALT TAGS. Yikes!!!
For example, this is a picture of one of the products that we sell. The Alt text that I used for this product was “dog collar with multi colored flowers”. I could have added the colour of the dog collar and the price.
That’s what I’ve learned so far. I’ll keep you updated as I continue on my E-Commerce learning experience.